That’s not quite in line with his response to a similar question from last year, though. “And when VR first emerged as a potential technology, while I expressed some skepticism about it becoming a very broad-based consumer application, I also thought it was really exciting technically and said that we would participate.” “We’ve always said that we want to be where the consumer is,” the CEO replied. Strauss, who was until now a long-time VR skeptic, was quizzed on his thoughts about the tech once more in a company earnings call earlier this week. Take-Two is the parent company of both GTA developer Rockstar Games and 2K. A year after Take-Two CEO Strauss Zelnick said he wasn’t very compelled by VR, he now thinks it’s “really exciting”, and that the company may do more past the recent reveal of Grand Theft Auto: San Andreas VR.
